vivo Retail Concept Store
Showcase brand leading features and capabilities through a data-driven connected experience
vivo’s ambition was to not only be the world’s top smartphone manufacturer but also be loved by young Chinese consumers as an exciting brand.
vivo Lab became a new landmark experience, reaffirming the brand as vigorous, creative and technologically led, through the power of photography to tell their story of innovation.
XPKit was at the heart of this concept, bringing to life a customised physical and digital customer journey, built on a flexible, robust, and scalable platform, capable of securely welcoming thousands of visitors through their doors.
“Connected technologies have made new products and services that were previously impossible, possible. This is a great example of an approach that is centred around meaningful experiences for consumers, that expresses what the brand stands for.”
Value for the audience
Visitors to vivo Lab were taken on a journey they’ll never forget. Over 500,000 interactions, they explored, they experimented, they learnt, and created a lasting emotional connection with vivo and their products, hence why there was an 80% retention rate on digital channels.
Value for the brand
vivo wanted to establish itself as a technological pioneer, prepared to take risks and try new things. This concept provided brand awareness through a multi-sensory experience that innovatively fused product engagement and sales activations to a young audience.
Value for the Agency
The ability to utilise the standardised set of powerful tools offered by XPKit for a fixed annual licence fee, reduced development time, risk, and made it easily scalable, and repeatable. It also ensured that the overall technical architecture design would meet vivo’s information security requirements.
Most importantly, XPKit ensured that this ambitious and industry-leading concept could be implemented within the client budget requirements, without scaling back the creative ambition or scope of the final experience.
Results
2,000 WeChat accounts in 30 days
500k interactions in one month
80% retention rate
10% engagement rate
An Immersive Photography Journey
How XPKit was used to create the connected experience
The industry-leading concept store consisted of a journey into the world of photography, delivering self-exploration, creativity and connection.
YOUR AURA
An interactive wall used sensors to detect clothing colour, proximity and movement to mirror people as they arrive.
XPKit was able to measure how people engaged with the experience, helping vivo to understand their customers better.
TAKE ME BACK
This interactive installation used XPKit to demonstrate vivo’s innovative post-processing technology, by creating a series of ‘historic’ selfies, celebrating the development of photography. Using the effects of 9 historic camera models stretching from Pinhole, to Polaroid, to Smartphones, XPKit was used to composite guests into backdrops of the past, present, and future.
TAKE ME THERE
A dome covered with diffused LEDs perfectly mapped natural lighting in order to demonstrate the drastic effects lighting conditions can have on photos.
XPKit was used to create personalised and shareable photos of the experience, using WeChat.
With XPKit as the digital backbone, it enabled a seamless shift from in-person to online, where 2,000 WeChat vivo accounts were created in 30 days with 500 interactions recorded in one month.
To go beyond just a brick-and-mortar store and tap into the mindset of young Chinese consumers, XPKit helped facilitate vivo conversions through advanced technology that provided a multi-sensory experience. Interactions are tracked across the store, where customers explore, experiment and learnt, all resulting in creating a lasting emotional connection with vivo and their products.
MEASURABLE ENGAGEMENT,
IN REAL TIME
80% retention rate on digital interactions and a 10% conversion rate, gaining actionable insights and ROI for vivo.
“Using XPKit as the digital backbone, enabled us to develop a deeper connection between visitors and the vivo brand. We designed an immersive photography journey, allowing visitors to find a different perspective, and understand the way that colour, light and time intertwine with their own perspective to create unique images.”